The Metaverse, a virtual world where people can interact and participate in various activities, has captured the attention of consumers and executives alike. A recent McKinsey survey shows that over $120 billion has already been invested in the Metaverse, more than double the amount invested in 2021. The study also found that 95% of business leaders believe the metaverse will have a positive impact on their industry in the next 5-10 years.
According to a recent McKinsey survey of 3400 consumers and executives, $120 billion has already been invested in the Metaverse by Corporations, VC, and PE in 2022, more than double the $57 billion invested in all of 2021.20 A large part of it is driven by Microsoft’s planned acquisition of Activision for $69 billion. The study also found that 95% of business leaders expect the metaverse to have a positive impact on their industry within five to ten years, and 61% expect it to moderately change the way their industry operates.
Consumers and brands are already engaging
McKinsey estimates Metaverse to have a market impact of $5 trillion by 2030:
- Between $2 trillion and $2.6 trillion on e-commerce
- $180 billion to $270 billion on the academic virtual learning market
- $144 billion to $206 billion impact on the advertising market
- $108 billion to $125 billion impact on the gaming market
The main reason that NFTs and Metaverses are important for institutional investors, is that consumerled marketing is a growing and powerful method for reaching customers. Brands and projects that activate consumer-led and personalized marketing will have more engagement and higher conversion rates. Since these assets are on the blockchain, investors can earn real ROI by understanding which NFTs and Metaverses will go viral.
The Metaverse is expected to have a significant market impact in the coming years, with McKinsey estimating its value to be around $5 trillion by 2030. The growing trend of consumer-led marketing and the rise of NFTs have made the Metaverse an attractive investment opportunity for institutional investors. With real returns on investment possible through understanding which NFTs and Metaverses will become popular, the Metaverse is a space worth paying attention to.
This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.