Swiss Bitcoin Startup Relai Appoints Former Bitpanda Exec as New CMO

ZURICH – Zurich-based bitcoin investing startup, Relai, today announced that Imo Bábics will join as Chief Marketing Officer to lead the company’s European expansion plans.

He brings over twelve years of marketing experience to Relai and a proven track record in growing a cryptocurrency startup. As the Head of Marketing at Bitpanda, Bábics built the Austrian fintech’s marketing department from the ground up within two years, paving the way for its future rapid growth. Before Bitpanda, he worked at Universal Pictures in London, where he oversaw the implementation of launch campaigns for Universal’s theatrical releases across the EMEA region.

Relai co-founder and CEO, Julian Liniger: 

“We’re very excited to have Imo join the Relai team. As an experienced marketer with a track record of taking startups to the next level, he will be a valuable addition to our executive leadership team as we move into the next phase of our growth.”

Relai Chief Marketing Officer, Imo Bábics: 

“The best days for Bitcoin are yet to come as it’s shifting from being the domain of pure technologists to the domain of digital natives who are concerned with governments inflating their currencies and looking for ways to protect their savings. I believe Relai has a unique opportunity to become the app of choice for the long-term bitcoin investor with its fast, secure, and hassle-free experience.”

In June 2021, Relai raised CHF 2.5 million in a Series A round led by renowned Swiss VC Redalpine. The capital injection will be used to build the leading bitcoin investing app in Europe and obtain a financial intermediary license.

About Relai

Relai is on a mission to make investing in bitcoin easy. The ‘Made in Switzerland’ bitcoin investment app enables anyone in Europe to invest in bitcoin within minutes and without the need for registration, verification, or a deposit. Learn more about Relai at   

Media Contact

Julian Liniger

[email protected]