The Role of Market Makers in the Cryptocurrency Space

Market makers have played a vital role in financial markets, and their importance has only increased in the cryptocurrency space. With growing demand for Bitcoin and Ethereum trackers, market makers have been providing liquidity and reducing spreads, volatility, and enabling fair price discovery. Additionally, they can support the growth of the ecosystem by adding value beyond market making.

Insider Insight with Michael Lie, Head of Digital Asset Trading at Flow Traders

Back in 2017, we saw a growing demand in Bitcoin and Ethereum trackers. As global liquidity provider specialized in ETPs, it was a natural move for us to provide liquidity in products that were tracking cryptocurrencies. We soon started making markets in cryptocurrency spot, futures and ETPs. We were able to leverage our technology stack and trading experience to start trading this new asset class. As the market developed, we started trading options, we became active on decentralized finance protocols, and we also created an OTC business.

What is a role of a market maker in crypto?

Market makers have always been very important for financial markets. It reduces spreads, it reduces volatility and also leads to fair price discovery of the quoted products. Even more so for crypto, where the ability to invest in a project at a fair price can play an important role for the success of a project. Especially for projects where a well-diversified and decentralized distribution of tokens is key, a good market maker will have a big impact.

As we started market making cryptocurrencies, it became apparent that we can add value beyond market making. We support ventures and the growth of the ecosystem with our experience in traditional finance and our capital, which is why we launched our venture fund Flow Traders Capital this year.

Source: Cointelegraph Research


How do you view institutional adoption?

For institutional adoption of cryptocurrencies, the two most important factors are the market infrastructure and the state of regulation. Over the last years, a lot has improved on the infrastructure, such as the exchanges where you can trade cryptocurrencies and the custody solutions that are being used. As for the regulation, it’s not fully there yet, but implementation of regulations like MiCA will enable institutions to start adopting cryptocurrencies.

An example of a regulated product that has enabled institutional adaption of cryptocurrencies are crypto ETPs. These are products that are traded on exchanges and track the price of cryptocurrencies. At the same time, these products are regulated and enable institution to gain cryptocurrency exposure, without having to deal with on which exchange they are going to buy the cryptocurrencies and what custody solution they are going to use.

Institutional adoption of cryptocurrencies depends on market infrastructure and regulation. Although much has improved in infrastructure, such as exchanges and custody solutions, regulation is still evolving. The implementation of regulations like MiCA is expected to enable institutions to start adopting cryptocurrencies. Regulated products like crypto ETPs have already enabled institutional adoption by allowing them to gain cryptocurrency exposure without dealing with exchanges and custody solutions. The role of market makers remains crucial in the success of projects with a well-diversified and decentralized distribution of tokens.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Cryptocurrency-Friendly Banks

As cryptocurrencies gain more mainstream attention and adoption, institutional investors are looking to enter the market. But what infrastructure is required for these investors to buy and hold digital assets? This article provides an overview of the service providers and intermediaries involved in institutional trades of digital assets, as well as an interview with BBVA Switzerland’s Head of Client Solutions on their approach to offering digital assets to their clients.

What happens if a professional investor decides to buy cryptocurrencies directly? What service providers and intermediaries will be involved in that transaction?

This section focuses on the infrastructure stack that institutional investors required in order to invest in digital assets. An overview of the main banks that facilitate institutional trades of digital assets across the globe is presented in ecosystem maps.

Figure 1: Professional Investor Ranking of Each Geographic Jurisdiction’s Investment Worthiness for the Incorporation of Blockchain-based Financial Products and Companies

Source: Cointelegraph Research

Insider Insight Interview with Silvia Ibarra, Head of Client Solutions at BBVA Switzerland

What kind of digital assets does BBVA offer to its clients?
In 2021, BBVA through its subsidiary in Switzerland incorporated the two most important protocols of the cryptoasset market in its value proposition, Bitcoin and Ethereum. The robustness of the Swiss banking system together with a regulatory framework in DLT allows us to be 100% aligned as players in this new space.

Is that for Europeans only?
Thanks to the open architecture of our service, our clients are mainly located in the geographies where BBVA is present. We have detected a strong appetite for cryptocurrencies among Latin America and Europe private banking investors, who want to diversify their investments, from private clients to institutional investors.

Do you have clients explicitly requesting access to cryptocurrencies or digital assets? What’s the sentiment?
The service is exclusively designed for clients seeking diversification in this type of assets and who want to personally manage their portfolios. The main advantage of this service is that they are able to integrate the management of their traditional portfolio with the digital one, while belonging to a bank with international presence, regulated and with more than 150 years of history. In addition, we find that the investor profile that is interested in this type of asset does not respond to a specific age, geography or wealth level, but rather we are increasingly finding a more diverse client profile that is very interested in emerging technology and new trends.

Does BBVA have BTC and ETH products? Any other products planned for the year ahead?
For BBVA Switzerland, the correct direction is more important than speed. We started with the two most important protocols on the market which are also complementary and, of course, we will gradually incorporate new services adapting to the advances in technology, with the most absolute responsibility, always looking for a solid rationale for customers. Large Banks will be able to guarantee the proper and serious transition in a way where technology will be the catalyst to achieve new goals for the finance industry.

Figure 2: Banks that work with Crypto & Blockchain

Source: Cointelegraph Research

The adoption of digital assets by institutional investors is an important development in the cryptocurrency space. As more service providers and intermediaries enter the market to facilitate these trades, it will become easier for institutional investors to gain exposure to this emerging asset class. BBVA Switzerland’s approach of starting with the two most important protocols and gradually incorporating new services shows a responsible approach to the adoption of emerging technology in the finance industry.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Options as a Tool for Cryptocurrency Investors

Options are an important tool for investors to manage volatility risks, and the cryptocurrency market is no exception. While the volume of options traded is still lower compared to futures, there is still significant potential for growth, as shown by the ongoing downtrend in at-the-money implied volatility for both Bitcoin and Ether. This could indicate that the market is maturing and attracting more institutional participation.

Options are one of the most important instruments for investors to hedge against unexpected volatility. Just as with futures, there are some options on digital assets that are issued by traditional institutions and others by cryptocurrency exchanges. Of those, Deribit is by far the most important. More than 95% of all cryptocurrency option trading activity happens on this exchange. The monthly volume of options transactions was between $10 billion and $20 billion for Bitcoin and between $5 billion and $15 billion for Ether-denominated options in 2022.

As you can see, the volume of options traded is about two orders of magnitude lower than that of futures. In traditional financial markets, the ratio of futures volume to option svolume is around 3.9.29 This indicates that derivatives options have a long way to go and represent the vast potential for growth.

An interesting picture emerges if we look at at-themoney implied volatility. This is a representation of future volatility that traders expect. We can see a slow but steady downtrend in ATM implied volatility for both Bitcoin and Ether. A notable exception is the peak in May 2022 following the demise of LUNA.

This ongoing downtrend is the hallmark of maturing markets and better hedging, which could be indicative of more institutional participation.

Bitcoin ATM Implied Volatility

Source: The Block

If we reconsider the chart overlaying Form 13F filings with Bitcoin’s price, we can see that institutional interest is driven by price. When Bitcoin outperforms all other asset classes, even institutions are willing to look past the regulatory uncertainty and volatility and want to get in. But digital asset prices have been mostly sideways or negative YoY.

The cryptocurrency options market has significant potential for growth, as shown by the increasing institutional interest and ongoing downtrend in implied volatility. While the volume of options traded is still lower compared to futures, this could change as the market continues to mature and attract more investors. As such, it will be interesting to see how this market develops in the coming years and what opportunities it presents for investors looking to manage their risks.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Future Markets for Digital Asset

Digital asset futures have become increasingly popular among professional traders due to their liquidity and market sentiment indicators. Perpetual swaps, which are never settled, dominate the digital asset futures market. Open interest, a measure of active futures positions, has increased significantly over the past year, particularly during bullish periods.

Digital asset futures are almost exclusively perpetual swaps (mostly called perpetuals or just “perps”), which means they are never settled.

Open interest is a great measure of future liquidity. Open interest measures the value of active futures positions held. It increases when more contracts are opened than closed on a specific day. Looking at the development of open interest shows peaks during bull markets in the spring and winter of 2021. The overall level has increased by about 30% in 2022 compared to last year and by more than five times from 2021 to the year before.

Open Interest of Bitcoin Futures

Comparing the liquidity of futures to the spot market reveals why derivatives are so attractive to professional traders. Spot markets offer a fifth to an eighth of the liquidity of derivatives markets for Bitcoin and a quarter to a fifth for Ether.

The volume of traded Bitcoin futures is between $1.5 trillion–$2 trillion worth in any given month, about slightly less than half of that for Ether. Compared to the traditional futures market, where a multiple of this is traded every day, it is a small change.

Bitcoin Spot to Futures Volume

Another important metric to consider is funding rates. Perpetual funding rates indicate the market sentiment. Put simply, positive funding rates mean long traders pay short traders so that the price of the perpetual aligns with the spot price. If funding rates are consistently positive, markets are bullish. Consistently negative funding rates are found in bear markets. Both Bitcoin and Ether funding rates have been hovering around 0%, which aligns perfectly with the slowdown in institutional interest from Form 13F filings and inflows into digital asset funds.

As the digital asset market continues to evolve, perpetual futures are becoming an important tool for professional traders seeking liquidity and market sentiment indicators. While Bitcoin and Ether dominate the digital asset futures market, other cryptocurrencies such as Ethereum Classic, SOL, XRP, Tether, and BNB are also gaining traction. As the industry continues to grow, it will be interesting to see how digital asset futures evolve and what new metrics and indicators traders will use to inform their strategies.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

What derivatives exist for the crypto market?

The rise of institutional investors and the growth of the crypto derivatives market are mutually reinforcing and indicate a sign of maturation in the industry. Derivatives provide an important building block for efficient market participation, particularly for institutional investors, offering more liquid trading instruments and allowing traders to express their positions more granularly than in spot markets.

The increasing participation of institutional investors and the growth of the crypto derivatives market are mutually reinforcing and indicate maturation. Derivatives are an important building block for efficient market participation and are of particular importance to institutional investors.

Derivatives offer a more liquid trading instrument that frequently allows positions with up to 100x or even more in leverage. Together with sophisticated takeprofit and stop-loss parameters, they allow traders a much more granular expression of their positions compared to spot markets. Liquidity in derivatives is five to 10 times that of spot markets on any given day, depending on what type of derivative and what type of digital asset is considered, according to The Block.

Digital asset derivatives come in the form of futures and options, for the most part. More advanced constructs have included non-deliverable forwards, which is a money market instrument. Some crypto native derivatives have also been developed. Squeeth is one such example and offers perpetual swaps following the price of ETH squared. We will discuss futures and options here.

Digital asset derivatives have some notable differences from their traditional counterparts. One main difference is market opening times. The Chicago Mercantile Exchange (CME) closes on weekends and for a quarter hour every day, whereas other crypto exchanges offer derivatives trading 24/7. The CME also issues futures on Bitcoin, which are available for trading only during market opening times.

Since crypto exchanges like Binance are not subject to the same level of regulatory scrutiny as the CME and other traditional issuers of financial instruments, the exact legal underpinnings of digital asset derivatives are somewhat vague until regulators close the gap.

Despite the benefits of digital asset derivatives, there are notable differences from their traditional counterparts, including market opening times and regulatory scrutiny. While crypto exchanges like Binance offer 24/7 trading, the exact legal underpinnings of digital asset derivatives remain somewhat vague until regulators close the gap. Nonetheless, the continued participation of institutional investors and the growth of the crypto derivatives market suggest continued maturation of the industry.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

TradFi M&A With Crypto

Institutional investors have various options to gain exposure to the cryptocurrency market, including investing in blockchain companies through traditional routes such as seed, VC, growth stage private equity, or mergers and acquisitions. This approach offers a better understanding of legal, accounting, and tax implications in comparison to direct investments in cryptocurrencies.

Apart from directly purchasing digital assets, institutional investors can gain exposure to this market by investing in blockchain companies via the traditional routes of seed, VC, growth state private equity or mergers and acquisitions. The advantage of investing in a blockchain company is that the legal, accounting and tax implications are well understood in comparison to the mirky gray area associated with directly purchasing cryptocurrencies.

Top Banks, Asset Managers and Payment Companies Investing in Crypto and Blockchain Companies

We can see that many major banks have invested in either blockchain infrastructure companies, such as Fireblocks, cryptocurrency exchanges, such as Gemini, or analytics companies, such as Amberdata. The trend is clear in what types of companies are being invested in — compliance, custodial, and infrastructure. The trend is clear in what types of companies are being invested in – compliance, custodial, and infrastructure.

Top Public Companies Investing in Crypto and Blockchain Companies

In addition to banks, global technology giants are also investing in blockchain and crypto companies. The most active investors include household names such as Samsung, PayPal and Google’s parent company, Alphabet. Apart from blockchain developer companies, such as Layer Zero, Immutable and Talos, digital asset custodians, such as Fireblocks or Anchorage, were popular choices, as were GameFi powerhouses like The Sandbox and Dank Bank.

Investing in blockchain companies offers institutional investors a well-understood legal, accounting, and tax framework. This approach has attracted major banks and technology giants who have invested in compliance, custodial, and infrastructure companies. As the crypto market continues to evolve, it is likely that more traditional investors will look towards this route to gain exposure to the market.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Financial Disclosure of Cryptocurrency Holdings

Understanding institutional interest is a key aspect of analyzing the cryptocurrency market. Digital asset fund performance reflects this dynamic accurately, as can be expected. Ecosystem-specific funds like the VanEck Avalanche ETN, or the 21 Shares Solana Staking ETP fell in tandem with the underlying cryptocurrencies, while short-selling strategies such as Betapro’s Inverse Bitcoin ETF gained.

Another way to gauge institutional interest is to check Form 13F filings. An institutional investment manager who has investment discretion of $100 million or more must report holdings quarterly on Form 13F with the United States Securities and Exchange Commission. Only a subset of a fund’s investments need to be reported, and any positions in spot BTC do not need to be filed. However, crypto-related investment vehicles, such as trusts, are often disclosed in Form 13F.

Number of Unique Entities Mentioning “Bitcoin” in SEC filings, Monthly

This surge in institutional interest can be attributed to a number of factors, including the increasing acceptance of cryptocurrencies by mainstream financial institutions and the growing awareness of Bitcoin and other cryptocurrencies as a legitimate asset class. As institutional investors continue to recognize the potential of cryptocurrencies as a hedge against inflation and a means of diversifying their portfolios, it is likely that we will see further increases in institutional investment.

In addition, as regulatory frameworks for cryptocurrencies become more established, institutional investors may become more confident in their ability to invest in the cryptocurrency market without fear of legal or regulatory repercussions. This could lead to even more investment in the space, as institutional investors seek to capitalize on the potential upside of this emerging asset class. Overall, the increase in Bitcoin-related filings in 2021 highlights the growing interest among institutional investors in cryptocurrencies and suggests that the cryptocurrency market may continue to attract significant investment in the coming years.

Coin Metrics’ analysis of the SEC’s EDGAR database shows a significant increase in Bitcoin-related filings in 2021, indicating a growing interest among institutional investors in the cryptocurrency market. As the market continues to mature and become more regulated, it is likely that institutional investment in cryptocurrencies will continue to grow.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Digital Asset Fund Performance YTD

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The cryptocurrency market has been on a rollercoaster ride over the past year, with a significant drop in total circulating market capitalization of digital assets. As a result, the performance of digital asset funds has been impacted, with ecosystem-specific funds falling in tandem with cryptocurrencies. However, actively managed diversified crypto funds have performed better, offering some relief to investors.

The last 12 months have been a massive destruction of the value in digital assets. The total circulating market capitalization of cryptocurrencies has dropped from $2.72 trillion on Nov. 11, 2021, to $795 billion on June 18, 2022, eradicating 71% of total dollar-denominated value, or $1.92 trillion.

Total Circulating Market Capitalization of all Cryptocurrencies

Digital asset fund performance reflects this dynamic accurately, as can be expected. Ecosystem-specific funds like the VanEck Avalanche ETN, or the 21 Shares Solana Staking ETP fell in tandem with the underlying cryptocurrencies, while short-selling strategies such as Betapro’s Inverse Bitcoin ETF gained.

More diversified crypto funds with active management did far better. Purpose’s Crypto Opportunities ETF outperformed the best passive cryptocurrency ETF and lost “just” 33.5% instead of VanEck’s Bitcoin ETN, which lost almost 53% of its value.

The largest fund by volume is still Grayscale’s Bitcoin Trust Fund, with $14 billion in AUM.

The cryptocurrency market has experienced a significant decline in the past year, impacting the performance of digital asset funds. While ecosystem-specific funds have fallen alongside cryptocurrencies, actively managed diversified crypto funds have fared better, demonstrating the benefits of a diversified portfolio. Despite the market turmoil, the largest fund by volume remains Grayscale’s Bitcoin Trust Fund. As the crypto market continues to evolve, investors must stay informed and adapt their investment strategies accordingly.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Inflows to Cryptocurrency Funds

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As institutional interest in cryptocurrencies continues to grow, it’s becoming increasingly important to be able to gauge that interest. While it’s difficult to differentiate between retail and institutional interest using transaction data alone, there are several indicators that can be used to get a better sense of institutional demand. In this article, we’ll explore some of these indicators and take a closer look at how they can be used to better understand the current state of institutional demand for cryptocurrencies.

On-chain data cannot tell us whether an address represents an institution or an individual. Services like Glassnode and Nansen employ data scientists to perform more sophisticated entity resolution, but even there, the aggregated data for institutional demand is not available.

Most institutional demand is centered on the major cryptocurrencies because they offer the most liquidity in spot and derivatives markets. While it is not easy to separate retail from institutional interest by transaction data alone, we have identified three valuable indicators to do just that: inflows into funds, annual financial disclosure filings with regulators, and merger and acquisition deals. Let’s take a closer look.

Bitcoin and Ether command the lion’s share of institutional interest. Deep spot, futures and options liquidity combined with offerings by trusts like the Grayscale Bitcoin Trust make these cryptocurrencies especially attractive. Security is one of the major concerns institutional investors want to have addressed, and trusts offer a very convenient and cost-effective solution. Inflows into funds are one way to gauge institutional interest in digital currencies.

Top 10 Cryptocurrency Funds by Assets Under Management

Grayscale alone holds more than 640,000 BTC, worth $13.6 billion at the time of this writing. The visible plateau in GBTC holdings may be due to increased competition from Bitcoin Futures ETFs, such as ProShares’ Bitcoin Strategy ETF (BITO) ($721 million AUM) and Bitwise’s 10 Crypto Index Fund ($427 million AUM), as well as a general slowdown in institutional uptake of Bitcoin during the 2022 bear market in Bitcoin’s price.

Yearly inflows into cryptocurrency trusts were $9.3 billion in 2021, up 36% from the $6.3 billion in 2020, but this represents a sharp slowdown from the 806% growth in inflows from 2019 to 2020. The market is maturing, and investors should not expect similar gains soon. We have seen time and again that the most explosive potential for upside is in the early stages of digital assets. Bitcoin is now almost a trillion-dollar asset, a mark it has cracked within the last year. In 2013, Bitcoin’s market cap was shy of $1.5 billion, meaning it had multiplied more than 800x at its all-time high in November 2021.

It is hard to believe that Bitcoin is able to reach a market capitalization of more than $700 trillion. However, surpassing gold’s $10-trillion market capitalization is within reach with reasonable assumptions.

Cryptocurrencies like Bitcoin and Ether are attracting significant institutional interest, and this interest is only expected to grow in the coming years. While it can be difficult to differentiate between retail and institutional interest using transaction data alone, there are other indicators that can be used to gauge institutional demand, such as inflows into funds, financial disclosure filings with regulators, and merger and acquisition deals. By analyzing these indicators, investors can get a better sense of where institutional demand is headed and make more informed investment decisions in the crypto space.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

How companies gain exposure to crypto assets

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Distributed ledger technology has gained significant attention in recent years, and professional inventors are seeking ways to gain exposure to it. This article focuses on the four main ways that investors are gaining exposure to digital assets – directly holding cryptocurrencies, buying crypto funds, mergers and acquisitions (M&As), and derivatives. It looks at the survey results of the preferred ways that investors are gaining exposure to digital assets and analyzes the role of active and passive management strategies in this area.

This article focuses on the different ways that professional inventors are gaining exposure to distributed ledger technology. The four key ways include directly holding cryptocurrencies, buying crypto funds, mergers and acquisitions (M&As) and derivatives.

What would be your company’s ideal way to gain exposure to crypto assets?

There are many regulated investment products that give investors exposure to digital assets, including long-only single-asset or index products, derivative products, bank accounts for proprietary desk trading and much more. The survey results show that a slim majority of investors (55%) prefer to hold cryptocurrencies directly. Interestingly, professional investors prefer to buy a regulated alternative investment fund before buying structured products or trading futures. Active strategies beat out passive strategies by a narrow margin.

Do you prefer crypto investment products with passive or active management?

To further explore this area of crypto investment products we asked Dr. Alexander Thoma, the Head of Digital Assets at PostFinance about his position on digital assets:

“Digital Assets are one of our strategic focus fields because we believe in the fundamental technology behind it and see a potential for many future use cases. Cryptocurrencies, which we subsume under digital assets, are currently the one digital asset with the highest market readiness. For us, the growing institutionalization over the last 18–24 months has helped to grow and mature this market in a way that cryptocurrencies are the fifth asset class and are here to stay.

On the other hand, we register an increasing demand from our customers regarding services and products centered around digital assets and in particular cryptocurrencies. Our customers wish to handle their cryptocurrencies business where they handle the rest of their financial business: with us as their main house bank. We believe that a substantial part of exchange services derive from necessity, as most traditional banks still don’t offer crypto services. We want to change that. Hence, it is our job to establish a safe and easy way for our customers to access this market.”

The growing institutionalization of cryptocurrencies over the last 18-24 months has helped to mature this market, and it has become the fifth asset class that is here to stay. With the increasing demand from customers for services and products centered around digital assets, the article highlights the need for a safe and easy way for customers to access this market. The survey results show that a majority of investors prefer to hold cryptocurrencies directly and opt for regulated alternative investment funds over structured products or futures trading.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

Metaverses Attract $120 Billion

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The Metaverse, a virtual world where people can interact and participate in various activities, has captured the attention of consumers and executives alike. A recent McKinsey survey shows that over $120 billion has already been invested in the Metaverse, more than double the amount invested in 2021. The study also found that 95% of business leaders believe the metaverse will have a positive impact on their industry in the next 5-10 years.

According to a recent McKinsey survey of 3400 consumers and executives, $120 billion has already been invested in the Metaverse by Corporations, VC, and PE in 2022, more than double the $57 billion invested in all of 2021.20 A large part of it is driven by Microsoft’s planned acquisition of Activision for $69 billion. The study also found that 95% of business leaders expect the metaverse to have a positive impact on their industry within five to ten years, and 61% expect it to moderately change the way their industry operates.

Consumers and brands are already engaging

McKinsey estimates Metaverse to have a market impact of $5 trillion by 2030:

  • Between $2 trillion and $2.6 trillion on e-commerce
  • $180 billion to $270 billion on the academic virtual learning market
  • $144 billion to $206 billion impact on the advertising market
  • $108 billion to $125 billion impact on the gaming market

The main reason that NFTs and Metaverses are important for institutional investors, is that consumerled marketing is a growing and powerful method for reaching customers. Brands and projects that activate consumer-led and personalized marketing will have more engagement and higher conversion rates. Since these assets are on the blockchain, investors can earn real ROI by understanding which NFTs and Metaverses will go viral.

The Metaverse is expected to have a significant market impact in the coming years, with McKinsey estimating its value to be around $5 trillion by 2030. The growing trend of consumer-led marketing and the rise of NFTs have made the Metaverse an attractive investment opportunity for institutional investors. With real returns on investment possible through understanding which NFTs and Metaverses will become popular, the Metaverse is a space worth paying attention to.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.

What Professional Investors think of NFTs

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Institutional investors have always been a driving force in the crypto market and it’s no surprise that they are primarily holding Bitcoin and Ether. However, as the market for NFTs has grown, institutions are also showing interest in security tokens, stablecoins, and other digital assets. This blog post will explore the current sentiment of institutional investors towards NFTs and what we can expect to see in the future.

It should come as no surprise that professional investors are primarily holding Bitcoin (94%) and Ether (75%). In addition to the two top digital assets when measured by market capitalization, institutions are also interested in security tokens (31%) and stablecoins (31%). Smaller holdings included Polkadot (DOT) (25%), Solana (SOL) (13%) and Litecoin (LTC) (13%). Several investors mentioned they are also interested in publicly traded blockchain stocks. 

Source: Cointelegraph Research

When Visa bought a CryptoPunk NFT in August 2021, the purchase created a lot of waves. The company stated that it saw NFTs as a “promising medium for fan engagement.”

Top-tier auction houses Sotheby’s and Christie’s featured eight-figure NFT auctions as the market for natively digital art with blockchain-proofed ownership heated in the summer of 2021. Sotheby’s natively digital auction line featured NFTs from Pak, LarvaLabs and Xcopy, while Christie’s sold Beeple’s “Everydays: The First 5000 Days” for $69 million and curated its “Encrypted” digital art series.

But not all institutions are bullish on NFTs. When ConstitutionDAO, an ad-hoc group of private investors, tried to purchase an original copy of the United States constitution, it was outbid by hedge fund titan Kenneth Griffin. ConstitutionDAO raised $47 million from private investors at an average contribution of just $217. But the transparent nature of its efforts meant that other bidders knew exactly how high it could bid.

We see future NFT demand by institutional investors to fall into two categories:

  1. Acquisition of “blue-chip” NFT projects, similar to Visa’s purchase of a CryptoPunk.
  2. NFTs as certificates of ownership of other underlying assets. 

Number two has been spearheaded by Uniswap, where a user receives an NFT representing their liquidity position. Since some liquidity providers can be extremely profitable, these “utility NFTs” can represent ownership of a yield-bearing asset. 

Overall, the interest and sentiment of institutional investors for NFTs is positive. However, without a solid regulatory framework and likely without deeper liquidity and more sophisticated instruments, institutions will not invest heavily in NFTs.

Source: Cointelegraph Research

The interest and sentiment of institutional investors towards NFTs is positive, but without a solid regulatory framework and deeper liquidity, institutions will not invest heavily in them. We expect to see institutions acquire “blue-chip” NFT projects and use NFTs as certificates of ownership of other underlying assets. The future of NFTs is promising, but it will take time and development before they become a mainstream investment option for institutions.

This article is an extract from the 70+ page Institutional Demand for Cryptocurrencies Survey co-published by the Crypto Research Report and Cointelegraph Consulting, written by multiple authors and supported by Flow Trader, sFox, Zeltner & Co., xGo, veve, LCX, Finoa, Lisk, Shyft, Bequant, Phemex, GMI.