Entertainment in the Metaverse

The metaverse is reshaping industries including fashion, music, cryptocurrency, and adult entertainment. With augmented reality, virtual fashion, cryptocurrency integration, virtual concerts, and immersive adult content, the line between the digital and physical world is blurring.

As we delve deeper into the digital age, the metaverse is proving to be a game-changer. The fashion industry is witnessing a new trend with virtual haute couture by brands like Gucci and Dolce&Gabana, enabling shoppers to virtually try on outfits before making a purchase. Meanwhile, artists such as Travis Scott and Post Malone are redefining the music experience with concerts in video games, reaching millions of viewers globally. In the realm of cryptocurrency, platforms like Reddit are leveraging distributed ledger technology to launch “collectible avatars.” Even the adult entertainment industry is tapping into the potential of the metaverse, offering immersive experiences and advocating for fairer working conditions.


Trying on clothes meant going into sterile shopping malls and spending time in cramped change booths, until now. Augmented reality allows shoppers to see exactly how outfits would look before purchasing any items while in the comfort of their own homes.

Virtual fashion is another huge trend. We have seen Gucci, Dolce&Gabana and others offer virtual haute couture, while startups like The Fabricant push the boundaries of how virtual fashion is created, collected and traded.


While cryptocurrencies and distributed ledger technology will form the basis for a lot of the decentralized metaverse, we expect it to be available and partly instrumental in the centralized metaverse, too. We’ve already seen Reddit launch “collectible avatars” that are NFTs without the “baggage,” if you will. 

Aside from full blown decentralized virtual worlds, we’ve seen Cointelegraph, Crypto.com, KuCoin and many others pursue strategies to further their vision of what the metaverse is going to be. Some will use decentralized ledger technologies without even advertising it and simply enjoy the fruits of development there. In a sense, users are already familiar with that when using Apple OS X, which inherits a lot of its basic plumbing from Free BSD, an open-source UNIX variant.


During Covid, some singers innovated by doing concerts inside of games such as Fortnight and Roblox. Travis Scott’s April 2020 performance had over 28 million listeners. For people born before 1995, an online concert may seem strange and undesirable, but new generations of youngsters seem to be keen on the idea. Post Malone’s performance for the 25th year anniversary of Pokemon inside of Horizon World has over 5 million views on YouTube.

Rapper Snoop Dogg released an exclusive metaverse music video of his song “House I Built” from thealbum B.O.D.R on The Sandbox in April 2022. Snoop Dogg fans can also buy an NFT that gives them special access to exclusive Metaverse parties.  

Adult Entertainment

Sex workers have complained for a long time that their relationship with promotion platforms such as Instagram and Twitter are fraught with unjustified bans, jeopardizing their livelihood. Even industry leader OnlyFans banned some sexually explicit accounts last October, scaring thousands of models in the process. 

The open metaverse offers the possibility for fans to immerse themselves in the experience far deeper than ever before (pun intended), while it could cement creator royalties into the very backbone of protocols ensuring fair working conditions for this marginalized community. 

Multiple protocols, such as Dolz.io or Metapleasure.us have already sprung up to make use of first mover advantages and capture as much of the market as early as possible.

Virtual reality porn already started rolling out in 2014, and interactive applications have so far remained 2D and non-immersive, mainly in the form of live cam sites.

According to industry sites the Adult Cam, the industry has about $1 billion in revenue. While no match for the gaming industry, the metaverse could replace part of the pornography industry as well. How big this opportunity exactly is remains elusive as estimates of the total size range between $6 billion and $96 billion. Whatever the correct number might be, this is a hot market.

In conclusion, the metaverse is providing a platform for innovation and disruption across multiple industries, from fashion to adult entertainment. Through augmented reality and virtual fashion, the shopping experience is evolving to become more convenient and personalized. Cryptocurrencies are playing an instrumental role in shaping the infrastructure of the metaverse. Music artists are leveraging the metaverse to connect with fans on a global scale, and the adult entertainment industry sees an opportunity for improved work conditions and immersive experiences. As the metaverse continues to evolve, these sectors are likely to witness further transformations, creating a future where digital and physical realities seamlessly intertwine.